Umesh Modi is a chartered accountant, and Pamini Jatheeskumar is a chartered certified accountant at Silver Levene...
  Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead...
Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead pharmacist, Health and Wellbeing Directorate, Public Health England
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VapestickNovember 3 2014

Vapestick, an e-cigarette brand, has started to roll out its new ‘AVS’ (advanced vaping system) e-cigarettes via Tesco including through 375 Tesco pharmacies.

Described as a new kind of vaping system, theAVS product “meets an identified gap in the marketplace, sitting between rechargeable cig-a-likes and refillable tank-based vaporiser systems,” says the company.

The AVS has a large battery that provides “powerful vapour production and an ‘all-day vape’.” AVS refills come as pre-filled ‘tanks’ with 2.4ml of Vapestick’s v-liquid, sufficient for around 600 puffs, in a choice of flavours and strengths.

“This new product ... allows for the performance of tank-based vaporiser devices, and the convenience of cartomiser systems, whilst also eliminating any perceived concerns by retailers and consumers, about the sale and handling of ‘open’ e-liquids,” says Vapestick.

The company has also been promoting its products with a “multi-million pounds” UK marketing campaign which includes radio, billboards, bus-sides, experiential, music and fashion tie-ups. It has also appointed the actress and model Mischa Barton as the brand’s style ambassador.


Vapestick press release

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