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durex-logoDecember 1 2014

The Durex brand has launched a new website and online shop promoting its range of contraceptives, sex aids and sex toys. As well as detailing Durex products, the site offers advice, tips, feature articles and guest blogs from the UK’s leading sex and relationship advice experts.

The launch of the website is part of a million pound campaign. It has been supported with what it claims is the world’s first ever dual-screen synchronised television advert. This “allows people to see the film’s characters from an alternate viewpoint on their mobile or tablet via a special app.

“When pointed at the TV or computer screen where the advert is playing, the Durex Explore app synchronises automatically to reveal an alternative viewpoint on the second screen - a reflection of what’s going on behind closed doors in ordinary homes up and down the UK.”

The app can be downloaded free from iTunes and Google Play. The video can also be viewed on the Durex UK YouTube channel.

Link:

Durex website

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