Umesh Modi is a chartered accountant, and Pamini Jatheeskumar is a chartered certified accountant at Silver Levene...
  Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead...
Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead pharmacist, Health and Wellbeing Directorate, Public Health England
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Vicks humidifierSeptember 29 2015

Vicks has extended its humidifier range with the SweetDreams Cool Mist Humidifier with Image Projection which can work as an entertainment unit for young children.

The in-built projection unit has three themes - Safari, Sea, and Starry Night - which can be selected to project images that rotate, providing entertainment while the child drifts off to sleep. The projection and the humidifier action can also be used independently.

The humidifying mist is created using ultrasonic technology to release an ultra-fine visible mist into the air without the risk of burns. It does not require a filter, but the unit can be used with a demineralization cartridge to help prevent the build up of lime scale in hard water areas.

A 3.8 litre tanks means the unit can produce mist continuously for 24 hours, and the humidifier can be used with up to two Vicks scented VapoPads to provide extra relief from cold and flu symptoms. The rosemary and lavender scent is suitable for babies aged three months and older or weighing 4.5kg or more, while the menthol VapoPad is suitable for use for children from three years old.

Julien Charrière, Associate Brand Manager, commented: “Our new humidifier not only eases the symptoms of cold and flu, in particular congestion and a cough, but with its in-built projection system, it provides children with a magical bedtime environment.”

Vicks is supporting the launch with a dedicated consumer PR campaign. Pharmacies can order the product via distributors Alliance Healthcare (tel: 0844 8547748). It is also available from outlets including Amazon and Argos where it is retailing at £69.99.



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