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Umesh Modi is a chartered accountant, and Pamini Jatheeskumar is a chartered certified accountant at Silver Levene...
  Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead...
Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead pharmacist, Health and Wellbeing Directorate, Public Health England
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HowAreYou ONEYOUMarch 9 2016

Public Health England is asking community pharmacies to get involved with and help promote the new ‘One You’ public health campaign.

‘One You’ is considered to be the first nationwide campaign to address preventable diseases in adults. Its aim is to “encourage adults, particular those in middle age, to take control of their health to enjoy significant benefits now, and in later life.”

Core areas addressed by the campaign are encouraging people to move more and be more active, to eat more healthily, to reduce alcohol intake, and not smoke. There is also information to help people reduce stress levels and to sleep better.

Around 40% of all deaths in England are related to behaviour, and the NHS spends more than £11 billion on treating illnesses caused by the effects of diet, inactivity, smoking and drinking alcohol, said PHE. It is promoting the campaign with television and ‘out-of-home’ advertising, digital marketing, and promotional material displayed by a range of partners.

Although life expectancy is increasing, many people are spending their retirement living in ill health, notes the campaign. “Currently 15 million Britons are living with a long-term health condition, yet studies show living healthily in middle age can double your chances of being healthy when you are 70.”

PSNC has advised community pharmacy contractors of the toolkit which will provide pharmacy teams with “a great platform for teams to initiate conversations with customers and patients about lifestyle behaviours and encourage them to do something about their health before it’s too late.”

Toolkit materials include: 50 conversations starters; a leaflet dispenser; two window clings; a poster; a counter card; and two shelf barkers. “You can place an order for a toolkit by calling 0300 123 1019. The order line will be open Monday to Friday, from 8am to 6pm, until May 8 2016 or while stocks last,” said PSNC.

Professor Sir Muir Gray, clinical adviser for the ‘One You’ campaign, said: “Many diseases that impact people’s health and shorten their active lives can be prevented. Currently 42% of adults in midlife are living with at least one long-term health condition which increases their risk of early death and disability.

“Although it has been customary to blame people for their ‘lifestyle’ we now appreciate that we need to take into account the environmental pressures that make it difficult to make healthy choices, having to sit eight hours a day at work for example, and then drive an hour home.

“One You is designed to help every individual identify not only their risks but also the pressures they face in their life and the stress that results, and then support them with personalised tools and advice.”

Professor Kevin Fenton, National Director at Public Health England, said the scale of the campaign was “unprecedented” and includes new public and commercial partnerships with Asda, Slimming World, BBC Get Inspired and the Ministry of Defence.

“This will see One You in every community, on every high street, in local health services, on websites and in social media. We want everyone across the country to know that it is never too late to get your health back on track.” he said.

HowAreYou

Links:

PHE announcement

One You website

PSNC announcement

Practice News

July 31 2018 General practices employing pharmacists are citing improved capacity to see patients and workload changes as the main benefits of the scheme.
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