N Ireland pharmacies to increase promotional campaign activity
May 25 2016
Pharmacy organisations have established a communications group to help increase pharmacy participation in awarness campaigns.
The communications team has been established by the pharmacy professional and representative bodies (PPRB). This is chaired by Pharmacy Forum NI, with Community Pharmacy NI, the National Pharmacy Association, the Pharmacists’ Defence Association and the Ulster Chemists’ Association as members. It follows on from the ‘Making it better through pharmacy in the community’ programme introduced in 2014 by Northern Ireland’s Department of Health.
In a statement issued last week, the PPRB said: “Our aim is to increase the utilisation of pharmacists’ clinical skills in the delivery of services in the community and greater collaboration of pharmacists with other health and social care professionals to demonstrably contribute to the improvement of the health of the population.”
To achieve this it is now calling on pharmacists’ support to help promote the role of community pharmacy through a number of campaigns. It has already been working collaboratively to support the Health and Social Care Board’s ‘Choose Well’ campaign as well as other campaigns which promote our profession like ‘Ask your Pharmacist Week’.
“Over the coming months we will be supporting campaigns with a clear message for people to use community pharmacy as the first contact point for advice on medicines and common health concerns. We will also be highlighting the uniqueness of community pharmacy as a key provider of a range of healthcare services,” said the PPRB.
“We will be using a number of different platforms including emails, information sheets and online platforms such as Twitter to galvanise support. We will also be encouraging pharmacists to use #ThinkPharmacyNI when tweeting pharmacy related activities.”
Further announcements will be made regarding planned events and relevant campaign material. Pharmacists who are willing to participate in events or media work are asked to get in touch with the PPRB.