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Umesh Modi is a chartered accountant, and Pamini Jatheeskumar is a chartered certified accountant at Silver Levene...
  Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead...
Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead pharmacist, Health and Wellbeing Directorate, Public Health England
More inWhite Papers  

a no alcohol imageJanuary 4 2018

Cutting back on alcohol consumption is the theme of the current public health campaign being promoted in community pharmacies across Wales.

Running until January 31, ‘Thinking about your Drinking – Alcohol Awareness’ is part of the national contractual public health campaign fulfilling Essential Service 4 (Promotion of healthy lifestyles). It is running alongside Alcohol Concern Cymru’s ‘Dry January’ campaign.

The briefing pack contains information about

  • the range of available campaign material;
  • the ‘Audit – C’ scratch cards which people can use to assess what they score in an alcohol consumption questionnaire; and
  • how pharmacy teams can work with other health professionals to support people who are dependent on alcohol.

The briefing also sets out how the pharmacy campaign differs from the ‘Dry January’ campaign. “‘Dry January’ is an annual campaign hosted by the charity Alcohol Concern which urges people to abstain from alcohol for the month of January in an attempt to kick-start changes to their drinking behaviour. Dry January is not a medical detox programme and should not be attempted by people with an alcohol dependency problem,” said Public Health Wales and Community Pharmacy Wales.

“‘Thinking about your Drinking’ provides an alternative to people interested or concerned about their drinking but do not want to completely abstain. It aims to educate the general public about the harms of regular and excessive alcohol consumption, provide information about safer drinking options and tips to cut down.”

As with previous national community pharmacy public health campaigns, the ‘Thinking about your Drinking’ campaign is being supported by a national media and public relations campaign. “All of the organisations involved will be working hard to generate interest and to make the campaign is as successful as possible. Any support you can provide to raise the status of the campaign locally will be most welcome,” said the letter.

Links:
Community Pharmacy Wales announcement       
Public Health Wales alcohol resources    
Drink Wise Wales/Alcohol Concern Cymru             
Alcohol Concern Dry January resources  

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