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More inWhite Papers  

RPS logoAugust 26 2015

An online resource containing examples of patient-focused material to promote pharmacy services has been launched.

The Royal Pharmaceutical Society says the resource is intended to encourage pharmacists and pharmacy teams to engage more with patients, carers and the wider public about the care than can be delivered through pharmacies.

Its patient engagement hub is organised under nine themes:

  • What does pharmacy do?
  • How can pharmacy help me with my medicines?
  • How can pharmacy help me look after myself?
  • How can pharmacy help me when I am admitted to and leave hospital?
  • I’m ill, where should I go for help?
  • I have XX, how can pharmacy help me?
  • How can pharmacy help me with my child's medicines?
  • I’m a carer how can pharmacy help me?
  • How can pharmacy help me with my repeat prescriptions?
  • How can pharmacy help me with the electronic prescriptions and the repeat dispensing?

Each resource is annotated to indicate whether it is a leaflet, poster, advert, video, web site, or case study as well as whether it is suitable for community or hospital pharmacy, and if it has been evaluated.

Included are examples of information materials “that have already been developed and used by pharmacy teams to speak directly to patients, carers and the public.” The resources include examples from organisations such as Asthma UK, Epilepsy Society and Parkinson’s UK.

“It is hoped these resources will also provide ideas and inspiration to stimulate and support other teams with engagement. Further resources will be added in due course,” says the RPS. Pharmacists who are inspired to develop their own resources or have any already in use can submit the material to the RPS by emailing This email address is being protected from spambots. You need JavaScript enabled to view it..

As an example of the sorts of materials included, under the ‘What does pharmacy do?’ section are the following:

  • an RPS video showing what community and hospital pharmacists do and the care they can offer
  • an RPS animation showing the role of pharmacists in integrated care and how they improve patient care.
  • the National Pharmacy Association's ‘Ask Your Pharmacist’ campaign material
  • Walsall Healthcare's patient guide on discharge medicine
  • a Choose Well Manchester video highlighting the care and support community pharmacy offers
  • a European Association of Hospital Pharmacists video explaining what hospital pharmacists do and how they support patient care
  • an Australian Pharmacy Guild animation highlighting additional services that community pharmacies can offer in Australia.
  • an Ontario Pharmacists Association video of mall display manned by pharmacists demonstrating range of services that can be delivered to support patient care in Ontario, Canada
  • a US infographic demonstrating what pharmacists do and how they support patient care
  • North East London Local Pharmaceutical Committee's newsletters for the public including information on flu vaccination, electronic prescription service and prescription re-ordering
  • PSNC’s patient newsletters outlining range of pharmacy services, advice that pharmacists can offer on minor conditions, medicines and healthy lifestyles
  • A County Durham & Darlington LPC Leaflet highlighting NHS services offered in all local community pharmacies, additional services offered in some pharmacies and private services
  • the Dispensing Health campaign.

Links:

RPS announcement       

RPS patient engagement hub    

Practice News

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