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  • General practice pharmacist scheme evaluation indicates ‘improved capacity’ as the main benefit

    General practice pharmacist scheme evaluation indicates ‘improved capacity’ as the main benefit

    Tuesday, 31 July 2018 15:31
  • Asthma deaths levels increase by a quarter in a decade

    Asthma deaths levels increase by a quarter in a decade

    Thursday, 26 July 2018 15:08
  • NPA and Age UK ask for help on building polypharmacy dossier

    NPA and Age UK ask for help on building polypharmacy dossier

    Wednesday, 25 July 2018 13:46
  • Pharmacy bodies welcome Health Secretary’s pledge to invest in community pharmacy

    Pharmacy bodies welcome Health Secretary’s pledge to invest in community pharmacy

    Tuesday, 24 July 2018 12:53
  • NHS Digital seeks views on SCR with Additional Information

    NHS Digital seeks views on SCR with Additional Information

    Tuesday, 24 July 2018 12:41

Umesh Modi is a chartered accountant, and Pamini Jatheeskumar is a chartered certified accountant at Silver Levene...
  Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead...
Don Lavoie is alcohol programme manager at Public Health England and Gul Root is lead pharmacist, Health and Wellbeing Directorate, Public Health England
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sunlightOctober 27 2015

27 October 2015: Results from a survey by Colief®, makers of Colief Vitamin D3 drops, were announced today, discussing the awareness of the general public on the importance of vitamin D. The study of 1,000 pregnant women and new mums showed that 70% of those surveyed are not aware of government guidelines around vitamin D, even though it is recommended that all children aged six months to five years should take a daily supplement containing vitamin D.

Government guidelines on vitamin D supplements form the basis of recommendations from healthcare professionals (HCPs) to their patients, and from a subset of the survey which looked into HCP awareness surrounding vitamin D, we know that the vast majority of HCPs are advising patients to give their children vitamin D. Despite this, 73% of new and pregnant mums think they had not been informed of the benefits of vitamin D from their HCP, with a third saying they had never been advised at all on the need to take vitamin D.

With only 19% of mums feeling they had been clearly advised by their HCPs about taking vitamin D, Dr Jumoke Thomas, a GP with more than 20 years’ experience, says: “The insights from this survey provide GPs and all other healthcare professionals with the opportunity to discuss vitamin D with parents, to ensure they are aware of Department of Health guidelines and measures they can take to keep themselves and their children healthy.”

Although there is a certain degree of knowledge amongst mums around vitamin D and its’ importance, 82% were not aware of the difference between vitamin D2 and D3. This further demonstrates the need for education on the sources of vitamin D, and how mums can ensure they and their children are getting enough.

With the end of daylight saving hours, shorter days means a reduced exposure to sunlight and a chance for HCPs to proactively discuss the topic of vitamin D with not only pregnant women and those with newborns, who were found to be the most likely to ask GPs for advice on vitamin D supplements, but all of those at risk of vitamin D deficiency.

Colief Vitamin D3 Drops

Developed by Colief, experts in baby health, Colief Vitamin D3 Drops is a natural supplement giving reassurance that both mother and baby are getting the right amount of vitamin D, vital for developing strong teeth and bones and a healthy immune system. Topping up baby’s vitamin D levels also protects them from the more serious effects of deficiency, such as the childhood bone disorder rickets.

Offered in the preferred form of vitamin D3 (cholecalciferol), in a pure coconut oil base with no added ingredients, each 20ml bottle of Colief Vitamin D3 Drops provides a five-month supply for infants and children and a four-month supply for pregnant or breastfeeding women. These vitamin D3 Drops can be mixed with food or a drink, or given/taken directly by mouth.

Links:

Colief

DOH Guidelines

Vitamin D Council

Practice News

July 31 2018 General practices employing pharmacists are citing improved capacity to see patients and workload changes as the main benefits of the scheme.
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